Supercharge Your SEO With These WordPress Plugins

WordPress is one of the highly praised CMS or Content Management System, which is an ideal choice for all who wants to give a kick-start to their business. It is a perfect platform to create your business website because it has a plethora of plugins, themes, and templates to offer. Some of them are free and other ones are paid. One can easily select between the free or paid version as per their business need. One of the main reasons to pick WordPress for your business website is that it has some brilliant features, which make it SEO-friendly that help the search engines to easily crawl your website for better ranking. It also offers a number of plugins that supercharge your SEO and delivers you the expected results and name of some of the most popular among all are as follows.

Yoast SEO: Whenever it comes to SEO, so, the very first plugin that clear all the obstacles is Yoast SEO Plugin. It is the first and foremost choice of almost all the developers and marketers as it helps you optimize multiple aspects of your website, including URL, Meta Description, Keyword Density, Internal and External Links, Content, etc. It is very easy to use and staggeringly increases the ranking of your website.
W3 Total Cache: Another most popular WordPress plugin that everyone should use to get great results from the SEO Strategy is W3 Total Cache. It plays a vital role in improving the speed of your website, which drastically increases the ranking. Also, it boosts up the server performance and reduces the download times. It offers transparent content delivery integration, thus, you should start using it right away, if you haven’t.
Google XML Sitemaps: It is an important WordPress Plugin everyone must have to ensure that your website’s content gets indexed by the search engines, which further increases the ranking of a website. It is very important to create a sitemap for your website as it helps in a number of ways and for generating the accurate results of your efforts you should have this plugin on your list.
These are some of the most popular WordPress Plugins that supercharge SEO and boost the ranking of your website like never before. Having any of these plugins is important to keep SEO in check because it defines the rank of your website, which further increases your conversion rate drastically. For more professional support, consult an expert that helps you and stay with you through thick and thin.

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How To Optimize Your SEO for Mobile-First

What is Mobile SEO?

With the increase of competition, it is becoming progressively more difficult for companies’ websites to be found in search engines and therefore gain traffic. There is a need to search for new technologies that bring some kind of feedback, and it is from this search that the Mobile SEO came about. Mobile SEO consists of website optimization techniques for mobile systems. However, mobile SEO should not be considered a technology aimed only at mobile phones, but also at every system with a mobile interface that can access the web. The difference between using mobile SEO to traditional SEO, though, is not too great. Basic techniques such as keyword usage and link building will normally be used here. Therefore, it is necessary to take into account that mobile users have very different habits of traditional users, and it is this (considerable) difference that has further stimulated its evolution.

Search Engines vs. Mobile SEO

Contrary to popular belief, Search Engines has been adapting to new technology. Major search engines systems, along with other mobile access systems, already have their own Mobile Search Engines. A major breakthrough in the area of ​​mobile access is Google Mobile, which makes your mobile device’s access to Google features such as Gmail and Google Maps.

- Google Sitemaps for Mobile
- Bing Mobile Friendliness Test Tool

Mobilize your website and find out how mobile SEO and a call to action can help convert more sales while providing a better customer experience.
How to begin?

As previously mentioned, the techniques involved in Mobile SEO do not differ from traditional SEO techniques. Creating quality content with optimized keywords, using the link anchors well and building links for Mobile Search Engines is a good start. The biggest difference is how to make it easier for these Mobile Search Engines to find and index mobile sites correctly.

Sitemaps and Structure

In the Webmaster Tools, Google has a whole section on Mobile Sitemaps, explaining its structure and other specifications for the correct sitemap configuration. A mobile Sitemap can only contain URLs that serve mobile web content, the remaining links will be ignored by Google. Sitemaps currently support and automatically detect the following markup languages:

- Non-mobile (this includes most of the content)
- Mobile XHTML Profile (WAP 2.0)
- WML (WAP 1.2)
- CHTML (iMode)

Validating these codes is essential. The validation allows full code correction so that it can be viewed by any device without major problems. Some devices simply cannot read pages that are not 100% validated. One final thing is that Google always uses the HTTP “Accept” header to explicitly state that the site should return documents with mobile content, rather than standard HTML. If your site meets this standard, mobile content will be properly crawled by Google crawlers.

Keywords

The use of smaller keywords is indicated in mobile optimization because, according to surveys, they are more suited to mobile users. All of this makes sense when we consider how much space is available in mobile devices, which greatly restrict the use of extensive searches. This will make all the difference, after all it will all depend on how the content will be rendered and displayed on the mobile device, which could range from an Android or an iPhone, to a totally outdated mobile device. All these factors influence the research of this type of user. According to Google, a search by mobile device has on average 15 characters, around 30 keystrokes and takes about 40 seconds to be performed.

Specificity

Try to optimize your mobile website with what the user needs. The mobile user’s profile is usually to search for something very specific. Your search will depend a lot on the situation in which the user finds itself. They may be performing location searches while on the move, such as searching for a particular restaurant or flight time. However, the user could also be in the comfort of their own home, searching for a simple song or movie for their entertainment. Therefore, it is interesting to create specific pages and links for this visitor, preventing them from having to type too much to find what he is looking for, as well as make evident (in prominence) the essential information, throwing away distractions and generic information.

Accelerated Mobile Pages (AMP) Project by Google

AMP stands for Accelerated Mobile Pages, which are pages of sites optimized for simplified and almost instant loading when accessed via mobile devices. The project is an open source initiative of major content publishers and technology companies, aiming to improve the entire content ecosystem for mobile devices. Basically, an AMP page has an architecture that prioritizes the loading speed of the page. This architecture is divided into 3 different configurations:

- AMP HTML: a different HTML code, with restrictions and extensions, going beyond basic HTML. Most of your tags are normal HTML, but some are replaced by AMP-specific tags;
- AMP JS: responsible for ensuring fast rendering of AMP pages. Its main function is to render asynchronous everything that is external, so that no element of the page can block the rendering of another;
- Google AMP Cache: is optional, but stores all pages in AMP HTML cached on Google servers and improves their performance automatically. Other companies may also develop their own AMP cache.

When performing a Google search using the mobile phone, the configured AMP pages are marked with their acronym. When you click on a result marked as AMP, the simplified version of the page loads almost instantly. Also, very slow pages are receiving a warning mark for this problem, showing more and more the importance of having a fast loading website (you can also check and apply some tips to improve the loading speed of your site and avoid this negative alert on your website).

When configured, an AMP page becomes a second version of the page, with the same content as the original version, being generally identified with “/ amp” at the end of the link, which makes it easier to identify its performance in isolation in web reports Analytics. This also ends up raising another question that can become a problem – duplicate content.

Content

As in traditional SEO, the challenge is to generate relevant, quality content that the user often looks for, agreeing with their location and their information needs. This information must be presented in an accessible way, guaranteeing the user mobility, regardless of the content, device and browser used. Adding new technologies and adapting them to what the user needs is an increasingly constant role in our area. Knowing how to analyze each point, studying pros and cons, and comparing with existing technologies is just the thing to do.

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The Future of the Capital Market

Over the years, financial trading has undergone a transition and this has only enhanced the overall user experience. This transition could be traced with the change from manual to electronic and finally automated trading. These changes were brought about with the help of various algorithms that were modified in the last couple of decades. The increased use of technology has only helped in using electronic trading solutions in the easiest possible way. However, technology also has the tendency to disrupt trends and yet bring in exponential growth in the latest business segments that are created by the new capital markets. However, all these reflect changing trends in the capital market, so, let us take a closer look at the flow of the future trends.

• Open Source Technological Platforms – The fundamental fact is that technological platforms within the capital market have very similar functions leading to significant growth in the market. They have the ability to leverage off open source technologies and also develop technology solutions for the financial markets in the open source fashion. All this leads to lower cost involved in developing platforms, deploying as well as using the much needed financial services.

• The Rise of Electronic Trading Solutions – With the help of the electronic trading solutions, investors require less helping hand from brokers and traders. They will be more dependent on self-direct trading that is now possible with the easy use of technology. The developed western markets have noticed this trend already in the last decade. The emerging trends are thankfully moving towards a similar ratio which involves technology driven trading. All these changes in trends lead to web and hand based platforms.

• Device Interactivity Enhancements – Consumer trends reflect a pattern where more and more people tend to go mobile and use technology through cloud services and other computing devices. Cloud services and computing devices like tablets, mobiles and laptops always support the continuity of platform access and the boundaries between all these devices get blurred. This helps users to seamlessly pick any device from any location and yet have easy access to trade in any financial market and get information.

• Socially Driven Trading – Social networks play an important role in the trading lifecycle since the mode of information sharing process becomes faster. With the help of the social media, understanding the sentiments of investors also become easy through the various social media platforms like Facebook, Twitter, etc.

• Blurring Boundaries Between Capital Market Players – Changing trends reflect that there will be more competition across several financial services. Professional brokers continue to make exchanges that would make the trading platforms smoother. Institutional investors also get into the role of brokers and exchanges in order to avoid information leakage.

Leveraging the use of technologies helps considerably in reducing costs and makes the entire process extremely user-friendly for people dealing with finances in the capital market. Care needs to be taken that the changes in the capital markets are at par with the times ahead to keep the flow of work smooth.

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Money and the World Order

The systems that run the world are all based on money and exchange of goods for a benefit. This is easy to see when one goes to a shop and purchases goods and pays for them with the method of exchange in that area. It is not so easy to see, however, when one pays for something and the return is invisible. That happens in religion, for instance, whereby promises are made that after-death one will receive the entitlement.

It is at that point that magic enters the equation and in today’s world more things are based on promises than on reality. Arguments persuading one to part with their money are now covered by tertiary studies and economic degrees. The goal is making money circulate and that can be at any cost to either an individual or society in general.

What does one achieve when paying for a ride on a Merry-go-round at a local Fair? Or when taking a plunge over a cliff in a Bungy type experience? The only thing returned is a small rush of adrenalin that becomes addictive and makes the partaker want more of the same. These things are, however, counted as business enterprises and they are incorporated in the World Order.

Anything that gives a moments pleasure, or adds a little to the entertainment of the brain is good business. People will often pay more, therefore, for these things than for food for their body. Drugs, alcohol, and gambling are high on this list and they are all supported as they take money from pockets and savings and spin it out through the community.

The bottom line is the World Order is constructed on money and unless it flows throughout the communities it becomes stagnant and the structure it supports will fail. Governments are forever vigilant and they must ensure that their policies focus on helping the business sector over those that would stagnate the economy.

In countries where this is not the case the state can fail and this is happening now in some areas where the business sector is at a standstill or almost so. Recent examples include Venezuela, where the economy is almost non-existent and now Rio, the city that will soon host the Olympics Games, that has declared itself bankrupt.

It is obvious that many countries are fighting to stave off similar collapses as the World Order is rocked by an uncertain economic outlook. World-wide jittery nerves are watching with interest as the value in shares topple and financial systems struggle to overcome over-value in their currency and over-spending on things that may not save them, such as defense and wars.

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The Folly of Money and the Ungodliness of Nations

Leaders who purport to be doing the work of the people are instead lining their own pockets and achieving status that suits their ego. This is the way of the world and democracy feeds into it. After my reincarnation and with knowledge of the extreme corruption and the depth of misconceptions that make the world the realm of 666 astounds me. The inability of people to test things is a source of amazement and the reason they are successful.

With the Australian elections now over and a hug parliament likely the recriminations of politicians against their opposition is horrendous. Instead of blaming their poor governing kills the Prime Minister targeted the campaign of the other parties and nominated the facts they produced as lies.

The elections in the USA are shaping up to be similar in their character with the blame game already taking aim. While money is at the heart of the world’s problems it is also the target of these politicians. Who is the best financial manager and who can create wealth for the people seems to be high on the list of many voter’s priorities.

What they are missing, however, is that money is an invention and highly manipulated by economists who learn the skills through tertiary education courses. Spiritual power, on the other hand, is not learned but something we are born with. That means that the Spirit is the only guide and everything that happens occurs on its watch.

In the Old Testament prophecies there is no room for money and it is never mentioned because it was the work of Constantine, the Emperor who established the economy. In Revelation 13:13-18 he is described as the one who established the Catholic Church and who invented Jesus Christ. He stole the old term for ‘spirit’, which is ‘Jesus’ and gave it to his image, which is why it has power.

He forced everyone to worship his new god and he reinstated Mary, the Mother God of Babylon, as the Mother of God and the chief God over the world. It is the sun and the symbol that sits over all religions is the sun-star of Islam. It is from Babylon that they came about and Constantine has the number 666 (Revelation 13:18).

Because people are besotted with money and dream of an eternal life in the sky they cannot see or perceive their folly. The facts are everyone who has lived is back in bodies at this time (Isaiah 26:19) and reincarnation proves that heaven and hell are myths. There is only one real God and that is the Spirit of the universe (Isaiah 45:4-8) and it is now judging the world and removing the evil from it.

The Internet is the Mountain of God promised for the last days (Micah 4:1) and it is spreading the truth over the world. Everyone has access to it and God is speaking to them (Jeremiah 25:31,33) and explaining the controversy it has with the nations. Only the spiritual have the power to listen and learn from it as the rest will absorb the lies and stick with them.

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Benefits of Credit Card Machines for Business

Other than credit card machines, technology has produced many notable effects, including the credit card machine. In the 21st century, people open themselves up to technology from the very center of their being. It has the added benefit of leading to an increase in the use of credit and debit cards. Additionally, the coronavirus’ arrival has also contributed to the increased use of contactless transactions. EMV cards are replacing magistrate premium cards. EMV chip cards give you the ability to make contactless payments. The merchants must have advanced payment terminals to accept such payments.

Credit and debit cards are used almost exclusively in today’s business world. To take your business to the next level, you must associate it with a credit card machine. The processing and payment services you need for online sales include a merchant processor that provides you with an online payment gateway. There will always be online modes that people will prefer to use, regardless of the volume of transactions. As a result, you have to use an advanced piece of equipment, such as a credit card machine, in tandem with your business.

Advantages:

Just because we’re living in the 21st century, it’s impossible to conceive of life without modern technology. A large number of businessmen prefer to stick to established business models. However, sometimes you have to alter your plans according to the current situation. This means that you need to be one step ahead of everyone else in the business. You will lose customers otherwise. An establishment that gets access to a credit card machine will enjoy countless benefits. Listed the benefits; so, don’t miss the following:

Obtain Legal Recognition for Your Company:

Accepting card payments using digital payment terminals is a legitimate business practice, so it should help your company a lot. The card brand name will be printed on the POS, and thus the customers will have no problem noticing it. This logo will be featured on the same online marketplace as well. The greater the number of customers from outside the country, the more money you’ll make.

Increase Your Profitability:

To accept various forms of payment, like credit cards, Google Pay, Apple Pay, and more, use a credit card machine at your business. Creating a positive impression on your customers is quite simple, but it also keeps your customers loyal. A credit card machine, thus granting flexibility in the ecosystem of online payment, provides customers with many payment options, thus allowing them to pay bills in various ways.

How to stay ahead of the competition:

Many businessmen have not yet fully embraced digital equipment, making small-business models in the early stages of transition. To accept online payments, your business equipment must be upgraded. If customers are no longer carrying cash, you can outpace your competitors. Research has shown that when customers use their cards to make a purchase, they spend more. Additionally, because you will make a substantial profit from accepting card payments, it’s highly recommended that you do so.

Cash Flow Improving Measures:

The customers’ card payments get settled quickly when they pay with a card. Everything is done electronically, so you don’t have to go to the bank to deposit the money. Additionally, you don’t have to wait for customers to pay you. Your cash flow will thus improve.

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Are You Choosing the Right Stock Market Advisory Company

What do you do if you want to learn driving a car? You will try to find an expert teacher, isn’t it? You do not want to avail the services of a novice individual to help you out, but a professional person can provide you the vital tips and most importantly guide you efficiently. Similarly, when it comes to investing in the stock market for the first time, you require a knowledgeable advice to attain your financial goals and get profitable returns.

If you are a beginner, then it is quite obvious that you may be having no information about the process of buying the right shares in the market. In such a situation, getting the right tips from an experienced financial advisor or a registered advisory company will truly prove to be a great blessing in disguise. However, there are some of the important things that have to be kept in mind while choosing the top stock market advisory company, which are as follows:

How much assistance do you actually require?

Before you make up your mind to hire an advisor, it is imperative that you must first decide about the kind of service you require from them. You may need their help at the beginning or during the time of any issues. This is because an advisor has to formulate a map according to your requirements. Hence, it is suggested to ascertain your needs first and then take further action.

Choose a top ranked advisory company

It is a very important point that has to be taken into the consideration. Availing services of the well known advisory company or a financial advisor is an absolute necessity. Make it a point to carry out a proper background or research work about the company. Check out their credentials, reputation, experience, etc before hiring them.

Asking for a sample financial plan initially makes sense

When hiring a financial advisor, then do not forget to ask for sample plan first. It is imperative to note that there is no such thing called the perfect plan. A sample plan will help you to determine whether an advisory company is actually making sense according your requirements or not.

Conclusion

The financial planners or advisory companies can really turn out to be the greatest asset for you if you choose the best one. They are just like the professional sailors who can help you out to sail through stock investment related problems quite efficiently.

Deepak is a financial advisor who likes to provide quality tips to the people facing any issues with regard to investing in the stock market. He likes to keep himself updated about the stock market by reading articles, news and blogs, etc.

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5 Areas Where Interest Rates Matter!

Although, we hear, a lot of opinions, about, interest rates, and their trends, and impacts, very few people seem to understand, the significance, and importance/ relevance, of these rates, in several areas of our lives! After, many decades of involvement, in political campaigns, leadership, leadership training/ planning, real estate, financial sales and consulting, etc, I strongly believed, one benefits, by understanding, more about these, and how they affect, many things, in our lives! Whether, related to personal, organizational, and/ or, public finance/ spending, home ownership and related costs, credit – related issues, business matters, stock and bond pricing, etc, interest rates, truly, significantly, matter! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 of these areas, and how the cost – of – money, makes a significant difference.

1. Bond prices and interest rates: The price of a bond, generally, is inversely – related to interest rates! When these rates go down, prices, rise, and when they go up, the inverse occurs! Bonds have, what is known, as, a par – value, which is the price, paid, at the end of the term. Markets usually set these at 100, which represents $1,000 per bond, at maturity. However, during the period, the pricing can rise or fall, which impacts, liquidity – related issues!

2. Mortgage rates: For the last few years, we have been witnessing and experiencing, record – low, mortgage interest rates, which have helped the overall, real estate/ housing market, especially, in terms of, pricing increases! In most areas of this country, we are seeing, home prices, at their highest levels, ever, by a significant, dramatic amount! When this rate, is low, a home buyer is able to buy, more – house – for – his – bucks, because, his monthly payments, are so low! Consider, however, what might be the potential ramifications, and impacts, when these rates, will, inevitably, rise?

3. Consumer credit: Low costs of borrowing, help the automobile industry, in terms of consumer financing, etc! Although, not as much as other vehicles, rates on credit card debt, are lower, and there are often, shorter – term, promotions, offering deals! However, since, most of these are variable, and based, on some index, etc, what happens, when there is an increase, in this?

4. Business borrowing: Another area affected, is business cost of borrowing! Presently, they have had access, to relatively, cheap – money, which helps in reducing the costs of borrowing, overall operations, purchasing inventory, etc. But, what happens, when this, ticks – up?

5. Impacts on stock market prices: For some time, because bonds have paid so little, in terms of dividends, etc, many have considered, the stock market, the only game, in – town! In addition, many corporations, have seemed, better – off, than they probably are, and we have witnessed, a higher, ratio of prices to profits, than in the past! How long will this last? How high can it go?

Many factors impact these issues, especially: actual and/ or, perceived inflation; consumer confidence; politics/ government actions/ the Federal Reserve, etc. The more you know, and understand, hopefully, the better – prepared, you will be!

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Setrega – A Global Analytical Regulatory Platform

Setrega is the Global Regulatory Analytical Platform which provides a comprehensive solution to the financial institutions for complying with one or more Regulatory Authorities. Through highly customizable and end-to-end automation, Setrega helps clients to configure Reporting Data, Reporting API, Connecting/Integrating Settings, Report Generation Requirements, Report Validation Requirements, Report Submission Mode and Feedback Management. As a Global Regulatory Analytical Platform, Setrega is designed to integrate with any financial services firms to receive regulatory data and process them to regulatory reports in specific formats with minimum customization effort.

Currently, all financial institutions are facing problems with dynamic changes in regulatory requirements, implementation risks associated with regulatory reporting and managing regulatory report error handling. All financial institutions are forced to adapt to these challenges and continuously seek for solutions which are cost-effective and accurate, with real-time feedback management. Sensiple’s Setrega fits into this emerging environment by supporting multiple Regulatory Authorities with an end-to-end automated solution.

Regulation Complied Preconfigured – ESMA – MIFIR/MiFID II, Monetary Authority of Singapore (MAS), Superintendencia Financiera de Colombia (SFC) etc.,
Significant benefits of the Global Regulatory Analytical Platform are,

Automation Capability

Financial Institutions gets the advantage of preparing and submitting regulatory reports without manual effort.

Comply with new Regulations without risk

Setrega provides flexible data source configuration, API mapping and reporting format changes with minimum customization in product level which ensures relief from regulatory and compliance risks for the financial institutions working in various regions.

Scalability

Depending on the Institutions type like Buy Side/ Sell Side/venues, Setrega is scalable in terms of increasing number of connections, the humongous volume of data, more number of reports and formats, increased number of submission modes and regulatory authorities.

Transparency

Handling a large volume of data gives challenges in managing data to auditing; Setrega makes it more accessible by allowing the clients to have full control over data by powerful data transparency method.

Dashboard

Setrega act as a one-stop shop for all regulatory reporting for financial institutions. A vastly informative dashboard in Setrega provides all historical, current and scheduled regulatory reports and its internal & external statuses in graphical and tabular representations.

Regional Coverage

Financial firms who run their business across the globe get benefited from Setrega as one solution solves all the regulatory and compliance needs. It is successfully verified with major regulatory frameworks like MiFID II and NFA (National Futures Association) and regulatory authorities like SEC and SFC.

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The Rise of Online Payment Gateways

The cashless payment system is growing exponentially with evolving payment methods, rising e-commerce use, enhanced broadband connectivity, and emergence of new technologies. Can increasing incidences of cyberattacks and spams hamper the growth of online payment market or will it continue to grow at a rapid rate?

The global digital payment industry is expected to hit the USD6.6 trillion mark in 2021, registering around a 40% jump in two years. The cashless payment methods are rapidly evolving with ground-breaking innovations such as mobile wallets, peer-to-peer (P2P) mobile payments, real-time payments, and cryptocurrencies. In the growing digital age, many payment technology companies are collaborating with traditional financial institutions to cater to the latest consumer and merchant preferences. Due to enhanced broadband connectivity, increasing mobile commerce, emergence of new technologies such as Virtual Reality, Artificial Intelligence, and rapid digitization, billions of people have started embracing contactless payments in both developed and emerging countries. Besides, surging e-commerce businesses, digital remittances, digital business payments, and mobile B2B payments are boosting the non-cash transaction ecosystem.

Cashless transaction method users across various generations are widely adopting the digital peer-to-peer (P2P) apps as they are more appealing and flexible to use. In-app payments or tap-and-go transactions take seconds at the checkout and allow users to make payments anytime and anywhere. Tokenization, encryption, Secure Sockets Layer (SSL), etc., offer multiple ways of securing payments while enabling digital transactions. Moreover, the users do not have to fill in information every time to complete the payment process. Thus, online payment gateways play a crucial role in the economic growth, enabling trade in the modern economy. With social distancing rules in place, digital payments have become an obligation for contactless transactions rather than just a transaction alternative to prevent the spread of coronavirus.

Digital Commerce Empowering Businesses
Electronic payment systems have become a crucial part of businesses as consumer inclination towards online shopping is expanding. With broadening internet penetration, increasing use of smartphones, and diverse options for e-transactions, most consumers are preferring online channels over traditional brick-and-mortar stores for shopping. Therefore, businesses are shifting online with an electronic payment solution to maximize their profit earnings. Automating the electronic payment system eliminates the scope of errors and saves a considerable amount of time and effort. High standards for detecting and preventing fraud in digital transaction systems and AI-based fraud detections protect users from security breaches. By providing the flexibility for making payments through credit/debit cards, mobile money, e-Wallet, etc., the businesses can expand their customer base. The electronic payment process improves customer satisfaction as customers do not need to count cash or deal with paperwork whenever they want to make the transaction.

Biometric Authentication Enhancing Security
Biometric authentication involves recognizing biometric features and structural characteristics to verify the identification of an individual. The verification method can involve fingerprint scanning, facial recognition, voice recognition, vein mapping, iris detection, and heartbeat analysis. With the rise in identity theft and fraud, biometric authentication has become a reliable and secure alternative for making digital transactions. According to a recent research, biometrically verified mobile commerce transactions are expected to constitute a massive 57% of the total biometric transaction by 2023. Biometric payment cards are also becoming popular as they support tap-and-go payments, allowing users to make faster digital transactions. The digital payment technology provider, Worldline is partnering up with the French FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to protect mobile phones from intrusion with a two-factor authentication process. The combined solution eliminates identification through a single touch, rather it recognizes fingerprints through a picture of the hand. MasterCard is planning to bring FinGo’s vein-scanning payment solution that facilitates users to authenticate transactions.

Dominance of Mobile Wallets
In 2019, mobile wallets overtook credit cards to become the highly adopted payment type globally. Digital wallets offer flexibility to users to store multiple payment methods in one digital home and turn cash into electronic money required for online or in-store purchases. Financial institutions have already started to embrace the digital wallet trend by offering virtual cards to business customers. The virtual cards stored in digital wallets consist of details like 16-digit card number, CVV code, date of expiry and work just like the physical plastic card. Currently, only 37% of merchants support mobile payments at the point of sale, but with the rising adoption, merchants are willing to invest in technologies facilitating digital wallets. The virtual wallets can save money due to low processing costs as they limit transaction values and frequency. Artificial Intelligence (AI) is improving the user experience with regards to transactions with ChatBots, designed to execute and robotize essential exchanges as per the user’s interest. Besides, cryptographic money-based e-wallets are being embraced by new companies to small-medium organizations for storing digital money. Smart voice technology is contributing to the growth of smart voice wallets ever since Amazon propelled the principle of this platform, which is now being followed by Google and Apple.

E-Commerce Boom Accelerating Digital Payment Market Growth
E-commerce growth at an exponential rate is creating shock waves, and the sonic boom is reverberating across the FinTech sector. The growth of many e-commerce companies is driven by the kind of financial services they provide. Digital transactions make it convenient for the buyer and seller to make transactions and remain loyal to the market space. The COVID-19 pandemic added a different dimension to e-commerce innovation, introducing newer trends such as payment alternatives at checkouts (not with digital wallets), virtual cards, QR codes, and other touchless transactions. Besides, the Buy Now Pay Later (BNPL) trend is dominating the e-commerce industry as it relieves the financial burden on the buyer. BNPL involves a soft credit check, so the consumers can buy what they need, keep the inventory moving, and pay overtime without affecting their credit score. BNPL provides businesses with much-needed liquidity and greater flexibility at the checkout.

Influence of COVID-19 Pandemic on Digital Payment Market Growth
Digital payment systems have moved beyond their peer-to-peer (P2P) transfers and bill payments. The COVID-19 pandemic allowed digital payment systems to showcase their strengths, such as a strong understanding of hyper-local markets and its ability to establish strong local partnerships. Businesses and consumers increasingly “went digital” for providing and purchasing goods and services online. When the pandemic hit, people did not want to touch or exchange cash due to the paranoia of catching the infection from physical currencies. Several governments around the world introduced digital financial transfers to provide COVID-assistance. Owing to lockdown measures, consumers shifted to online platforms, which catapulted the demand for digital payment systems. Now, digital platforms have become an essential component of people’s lives, and consumers are more likely to continue shopping online in the post-pandemic period. The dramatic shift in consumer behavior is likely to augment the demand for e-payment systems even more. Therefore, companies are focusing their attention on digital mediums to meet the new customer demands and thrive businesses in the changing market scenario. Organizations are reimagining customer journeys to reduce friction and provide new security features. Payment companies such as PayPal and Square Cash are staffing up across the board to better understand the rearrangement of societal norms and stabilize the business in the near future.

e-Payment Systems are the Future
With increasing smartphone and internet penetration, consumers are becoming tech-savvy, which presents endless opportunities for the digital payment markets. Post-pandemic, digital payment systems are anticipated to continue to flourish over the years to come. While cards remain the first choice for payments around the world, mobile wallets are quickly gaining traction. The traditional cash flow is declining in bank branches and ATMs, demonstrating a power move towards a cashless society. Currently, China dominates the global mobile wallet consumption, followed by South Korea. However, there are still many countries that are highly dependent on cash due to lack of trust towards financial institutions and lack of proper broadband infrastructure, etc. In the near future, social media-initiated payments, biometric payments, voice-activated payments are likely to become mainstream in developing countries as well.

Cybersecurity and Privacy Concerns with Online Payment Solutions
Cybersecurity and privacy threats have become a troubling concern with the increasing incidences of online fraud. According to the Mastercard survey, one out of four consumers experienced some kind of fraud in 2020, ramping up the cybercrime rate by 49%. In the first half of 2020, online scams increased by 73.8% from 2019. However, adopting new-age technologies such as multifactor authentication, biometrics, 3D security, Artificial Intelligence, and Machine Learning can help control fraudulent activities such as phishing, virus attacks, etc. Shifting to contactless cards, QR codes, and tokenization can also help mitigate risks associated with digital payment solutions. Besides, sensitizing end-users about the secure application of e-payment solutions through amplifying efforts towards building financial literacy can help to prevent frauds. The emergence of mobile commerce and the evolution of e-payment platforms backed by robust security solutions can help to drive the goal of making the economy truly cash-less.

According to TechSci research report on “Global Payment Gateway Market By Type (Hosted, Self-hosted & Bank Integrated), By Enterprise Size (SME and Large Enterprise), By End-User (Retail, Travel & Hospitality, Healthcare, Education, Government, Utilities & Others), By Region, Competition, Forecast & Opportunities, 2026″, the global payment gateway market is expected to cross USD15 billion mark in 2019, registering a CAGR of 22% by 2026. The growth can be attributed to the increasing demand for online transactions, rising broadband connectivity, and exponential growth of e-commerce across the world.

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